In a presentation by Louisville Tourism’s vice president of marketing communications, Stacey Yates, CTA, you will learn how Louisville leveraged its authenticity to build a brand that was driving record visitation prior to the pandemic and some of the strategies that will help the destination rebound and reach 25 million visitors by 2030.

Registration/networking begins at 11:30 am with lunch served at noon. The meeting should conclude by 1:15 pm.

Registration is now open at www.louisvillehotelassociation.org.